At K2K, change is our home turf. It requires logic thinking and variations of perspectives. Both is what we are good in. What touches consumers and employees? What, in particular, is convincing sophisticated target groups and opinion leaders? How to meet expectations of target groups posing critical questions? What is the influence of the frame factors? Which offers and services are fit for the future? How to meet the requirements of sustainability in a Cradle to Cradle approach?
The specific challenge of today: it is not about one or two factors changing! It is about a bunch of new parameters. So it is good to have a partner who has routine in acting in a complex environment, focused on getting things done.
For a systematic approach in analysing perspectives, we act according to the K2K Pentagram, which shows aspects of interest for stakeholders. We also use tools like scenario analysis and models according to the theory of games.